Making Article Marketing Work For You
If you havenít figured it out now, article marketing works. That fact has been established time after time by a large number of Internet marketers in a wide variety of fields. The problem is that people tend to believe that article marketing is more difficult than it really is. If you have never attempted it, these kinds of reactions are normal.
The first thing you have to do is write an article. This can be done by the business owner or a ghostwriter. Most articles written by a ghostwriter cost less than ten dollars and consist of three to five hundred words. Remember, the article has to be informative and can not be a sales letter at all. Make sure it is related to your niche and stays on the topic.
A resource box is what you will add at the end of our article. This is simply information about the author and usually contains a link to the authorís website. It can also contain a link for readerís to subscribe to the newsletter and maybe even an email address to contact the author. If you are using a ghostwriter, you are still the author. Tell your ghostwriters the things that you donít want in the article and how you want it done. This will ensure the purity of the article and keep you from looking bad.
Below the resource box, you type a statement giving others the right to reprint the article for free as long as the article remains unchanged. Your resource box must also stay intact. These guidelines have to be followed. This gives permission to others to make your article viral for you.
Once you feel that the article is ready, you should distribute it to as many directories as you can find. You should also send the article for consideration to ezine publishers within your field. Ezines are easy to find through one of the many ezine directories available on the Internet.
There is other software that can be used to submit your article in a shorter amount of time. There are also services who will submit your article manually for you. This method is highly recommended since some article directories will not accept articles submitted with software attached.
You will eventually figure out that submitting the articles yourself will be very time consuming. You would be well served in hiring someone to do these things for you. This will allow you to concentrate your efforts on producing more viral articles or on other tasks related to marketing.